Assignment
Prior to beginning work on this discussion post, read Chapter 13 of the course textbook and review the closing case in Chapter 13 Subsidiary Initiative at LEGO North America.
Bring the case current by reviewing LEGO further and describing additional alliances for LEGO, since the 1999 alliance with Lucas films.
Answer three of the following five questions:
I. How can a firm like LEGO utilize knowledge sharing to promote additional alliance opportunities?
II. What are the advantages and disadvantages of LEGO utilizing virtual teams for alliance negotiation, implementation, and follow-up performance?
III. How can global alliances impact LEGO's social responsibility strategies?
IV. What impact does an "international culture mindset" have on an alliance's success?
V. How can local culture impede alliance negotiations, and what strategies can LEGO employ to ensure success?
Create a brief synopsis with your answers.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- LEGO-CASE-STUDY.rar