Discussion: Product Life Cycle
By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you've seen go through the product life cycle? Explain the characteristics for each phase of the product's life cycle. How can each phase of the life cycle impact the product's brand? You must use the text and at least one additional scholarly source.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.