How can disintermediation be a benefit to businesses


Disintermediation is the elimination of intermediaries from a marketing channel. Research more on the concept of disintermediation and in a one to two-page paper explain:

1.How can disintermediation be a benefit to businesses and consumers both?
2.Identify an example of a business which has implemented the process of disintermediation in the past.
3.Explain why disintermediation has become more common in recent years.

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Marketing Management: How can disintermediation be a benefit to businesses
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