1. Explain the difference between efficiency MIS metrics and effectiveness MIS metrics.
2. Imagine you are working for Costco as a manager in its Chicago store. List three CRM metrics Costco should track, along with the reasons these metrics will add value to Costco’s business strategy.
3. List three SCM metrics Costco should track, along with the reasons these metrics will add value to Costco’s business strategy.
4. How can Costco use the balanced scorecard to make its business more efficient?
5. Imagine you are working for Apple as a manager in its Chicago store. Explain why it would be unethical for Apple to allow its customers to download free music from iTunes.