How can businesses market their way through global issues, Operation Management

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How can businesses market their way through global issues

How can businesses "market" their way through global issues such as the recent Zika virus scare - helping customers overcome concerns about traveling and visiting areas with Zika positive alerts. What is your prediction for its impact this next summer?

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Operation Management: How can businesses market their way through global issues

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Operation Management: How can businesses market their way through global issues

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