Discussion Post
a) How can "attitudinal objectives" be measured?
b) When are controlled media more effective than uncontrolled media?
c) What is a "grassroots" campaign and when would you include one in a plan?
d) What are the first steps you would take if a public relations client calls with a crisis?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.