How can antons kokken expand its business


Company: Antons køkken
Company website: https://www.restaurantantons.dk
This is the company where I did three months of internship
Task: Waiter, Quality management, Cashier, Kitchen helper
Page margin: Normal
Line spacing:1.5
Page size A4
Font: Times new roman
Font size:12

The report should be maximum 100000 characters which may be of 45 pages. This is excluding acknowledgement, summary, table of contents, reference list and appendix.

Contents of the report:

• Introduction

• Company description

• Problem formulation:

• Motivation for the chosen problem and problem area.

• Formulation of the problem.

1. How can Antons kokken expand its business?

2. What can be done to provide better service and satisfy customer to make them loyal guest in Antons Kokken?

3. How to motivate employees in work to achieve restaurant goals and reduce employee turnover?

• Methodology

Presentation and discussion of the applied problem solving method - including the method used for data collection

Brief presentation of the problem solutions theoretical approach

Brief description of the company - only information's that are relevant to the rest of the project

Theory

You have to use theory to solve those problem formulation like:

Internal Business Analysis, Business Model Canvas

External Analysis, Segmentation, Market Research and customer Analysis, Competitor Analysis, Marketing Plan, PEST Analysis, Marketing Mix, 5Gap model, SWOT analysis, Motivational theory, maslow hierarchy, goal setting theory, SWOT analysis, Experience economy theory

• Analysis

Put the collected information in your chosen theory

Analysis of correlations and effect

Sub conclusions

Conclusion

• Reference list

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