How can a marketer use knowledge of consumer behaviour to, Marketing Management

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How can a marketer use knowledge of consumer behaviour to

1. How would you use the descriptions of affluent households presented in this chapter to segment the market for (a) home exercise equipment, (b) holidays and (c) banking services?

2. How can a marketer use knowledge of consumer behaviour to develop financial services for affluent consumers? For lower-income consumers?

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Marketing Management: How can a marketer use knowledge of consumer behaviour to

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