How can a marketer for a chain of health clubs use the
How can a marketer for a chain of health clubs use the VALSTM segmentation profiles to develop an advertising campaign?
Which segments should be targeted?
How should the health club be positioned in each of these segments?
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1 for each of the following products identify the segmentation base that you consider best for targeting consumers a
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how can a marketer for a chain of health clubs use the valstm segmentation profiles to develop an advertising
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