How can a marketer can use the customer value hierarchy to


1. How can a marketer can use the customer value hierarchy to meet customer needs?

2. Imagine that you are the head of recruiting for a major airline. You are charged with replacing several department-head positions by the end of the year. In a short 2-page essay, lay out the arguments for recruiting from within the company and recruiting from outside the company.

3. In the movie the big short, write an analysis of the ethical issues raised in the film, applying the framework for ethical decision making.

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Operation Management: How can a marketer can use the customer value hierarchy to
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