How can a goal-seeking, mission-driven, purposeful organization use information and information technologies to gain a competitive advantage in its attempt to outperform its competitors in achieving its goals?
In order to meet the needs of society, the Island University (TAMUCC) has chosen a two-fold mission of creating knowledge, through research, and, distributing knowledge, through teaching. To accomplish this mission, it must attract students, research and teaching professors and other support staff who will work toward achieving this mission.
Relevant concepts to the case of TAMUCC and make your recommendations of strategies in the business use of information and information technologies for TAMUCC to gain a competitive advantage.