Discussion Post
• Answer the following prompt- When creating advertising for world markets, what are some of the issues that art directors and copywriters should take into account?
• How can a company measure its competitive advantage? How does a firm know if it is gaining or losing competitive advantage? Cite a global company and its source of competitive advantage.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.