Questions:
Agent of Change
A change agent is an individual who influences clients' innovation decisions in a direction deemed desirable by a change agency. In most cases a change agent seeks to secure the adoption of new ideas, but he or she may also attempt to slow the diffusion process and prevent the adoption of certain innovations.
Could you assist me with explaining if you were a change agent, attempting to market a new food product, what choices would you make? Why? How can a change agent maximize the adoption of a change taking in the notion of human variability? What type of food would you like to see changed? Why?