Problem
Go to the Martell cognac website and review the company's site. To attract more young men to the lagging spirits brand, the ‘I am Martell' ad campaign and website aim to build a cult following around a French woman, synonymous with the brand. Martell's new global campaign relies heavily on sex appeal. How does this campaign seem to match up with your country's cultural values? Does the campaign seem persuasive to you? Why, or why not?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.