Assignment task: Read the following case study and answer the questions that follow.
(a) The outbreak of the Covid 19 pandemic has forced almost all the businesses to re-think their marketing strategy. Due to this worldwide pandemic, it has become obvious for businesses that, consumers' preference for online shopping has grown significantly. Instead of doing physically shopping, more consumers have now switched to buy online. This requires for businesses to revamp their Websites to incorporate this option for consumers to now be able to buy online. Just before it opened its doors to the public, the newly constructed modern shopping mall in the heart of the City of Gaborone called The Fields Mall, approached you to develop an all-encompassing Website that will include its different tenants. As a modern shopping mall, tenants are encouraged to not only rely on physical traffic into their shops but should also consider attracting those customers that are not able to travel into the shop but rather prefer to do online shopping. As a digital marketer, you are guided that in your presentation for developing a robust Website, you should indicate the different types of attractors that are normally used to appeal to online customers.
The request is that out of all of them (being, the entertainment park; the archive; exclusive sponsorship; the town hall; the club; the gift shop; the freeway intersections or portals; and the customer service centre) you should just pick any four (4) of them and discuss in detail, where possible demonstrate by use of examples.
(b) It is often argued that 'Customers make, rather than take prices'. Explain what this means and illustrate by giving an example.