Question 1: Explain why a small producer might want a marketing research firm to take over some of its information gathering activities.
Question 2: Discuss how a marketing manager could go about choosing among several possible marketing plans, given that choices must be made because of limited resources. Would the job be easier in the consumer product or in the business product area? Why?
Question 3: Discuss how business buyer behavior is different from consumer buyer behavior. What does this mean for a company attempting to sell goods to other organizations?
Question 4: Explain what market segmentation is.
Question 5: Discuss the life cycle of a product in terms of its probable impact on a manufacturer's marketing mix. Illustrate using personal computers.