How brand social media participation helps
Problem:
Research has found that brand social media participation helps increase the chance someone will use the same product or service again. What is this called?
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Apply marketing concepts to uber transport and study it from a marketing lens. You would be expected to describe marketing elements
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TD Bank decides that they don't have a distinctive USP from their competition so they change their tagline from 'People Make the Difference'
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Describe balance theory and how it can be used to explain the effectiveness of celebrity endorsers in changing consumers' attitudes.
Problem: Is the concept of attracting a younger audience to a product so when they get older, they will use it as an adult.
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