Assignment:
Choose ONE of the following product categories. Each category has a product and its own 2 main competitors.
Product Categories & Brands:
Category 1: Under Armour Athletic Footwear - HOVR Mach 5 Running Shoes (Specific Color: e.g., "Black/White")
Nike: Revolution 6 Running Shoe
Adidas: Adizero Adios Pro 3 Running Shoes
Your task is to develop a report that evaluates these 3 points:
1. Introduction & Market Analysis:
Market Overview: Provide a data overview of the chosen product category (Athletic Footwear global market). Include the following: o Total market volume (units or $) year-over-year growth rate. Mention your source. Need Assignment Help?
- 3 brands global Market share (%). Mention your source.
- If you can find it, Sales volume (units or $) or revenue. Mention your source.
In 2 sentences maximum, describe the target audience (behavioral and psychological)
2. SWOT/ TOWS Matrix Analysis:
Create the 2x2 SWOT/TOWS matrix answering the following questions:
Strengths & Opportunities (SO Strategies) - How can the brand leverage its strengths to capitalize on opportunities?
Strengths & Threats (ST Strategies) - How can the brand leverage its strengths to mitigate threats?
Weaknesses & Opportunities (WO Strategies) - How can the brand address its weaknesses to take advantage of opportunities?
Weaknesses & Threats (WT Strategies) - How can the brand minimize its weaknesses and avoid threats?
3. Product Improvement Strategy & Implementation:
Based on your analysis in the previous sections:
Propose ONE creative and innovative strategy to improve the product's performance.
Propose THREE Actions to implement this strategy and set a timeframe (consider 1 year marketing implementation plan)
Considerations:
o This strategy should be linked to your findings. Explain how this strategy would address specific opportunities or mitigate threats you identified.
o Avoid generic suggestions; be specific and original in your thinking. This section should demonstrate your analysis and creative thinking, not AI-generated content.
In-text citations are mandatory and an appropriate list of references (both in terms of number and quality of references) must be included at the end of the report.
Formalities:
Word count: 2000 words (+/- 10%)
Cover, Table of Contents, References and Appendix are excluded of the total word count.
Font: Arial 12.5 pts.
The in-text References and the Bibliography have to be in Harvard's citation style.