Assignment:
Read the attached PDF article entitled, "How Blockchain Technology Can Benefit Marketing: Six Pending Areas Research Areas".
The six pending research areas mentioned in the article are:
1) Fosters disintermediation
2) Aids in combatting click fraud
3) Reinforces trust and transparency
4) Enables enhanced privacy protection
4) empowers security
6) Enables creative loyalty programs.
Readings:
How Blockchain Technology Can Benefits Marketing: Six Pending Research Areas
By Abderahman Rejeb and John G. Keogh