Problem 1: How big is the luxury fashion market? Is anyone sector bigger than the other (apparel, leather, accessories, jewelry, etc)?
Problem 2: What is the demographic breakdown of the luxury market?
Problem 3: What luxury brands hold the highest market share in this country? Why do think that is?
Problem 4: Where do you see the brand extension fitting into this existing market?
Brand is Rick owens country is Spain and brand extension is bridal wear (black wedding dresses)