Problem 1: As a consumer of sport, do you think an initiative to increase women's sport's coverage in primetime would build interest, viewership, attendance and revenue for women's sports programs?
Problem 2: Do you think such an initiative would meet resistance from audiences, or would it be well-received?
Problem 3: If this investment was made in women's sports media, could this become a profitable venture for media companies? What needs to happen to make this profitable?
Problem 4: Pretend that you are a manager of a female-owned media company. You have been tasked with profitably increasing (non-sexist) media coverage of women's sports to 25% of total coverage. , what strategies would you use to reach your coverage goal and why?