Assignment:
Read the article titled "How Barbie Lost her Groove," by Nash and Duvall (2005). Compose a persuasive answer that includes the following elements:
1. Explain why Mattel's managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
2. Explain and comment on any factors related to organizational culture and innovation within Mattel's setting that might have influenced the company to move in a more positive direction
Your answer must be two pages in length, not including the title page or reference page. You are required to cite at least one article from the CSU Online Library (not including the referenced case study article). All sources used must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.
Please review the document enclosed here:
Attachment:- How_barbie_lost_her_groove.rar