In your initial post to this discussion, comment on the following: Describe the initial framework for balanced scorecards as introduced by Kaplan and Norton's 1992 work, "The Balanced Scorecard: Measures that Drive Performance."
You may wish to describe the overall purpose for using a scorecard, discuss the Kaplan and Norton (1996) figure that includes four key elements, how they relate to one another, and so forth. Describe what is meant by the term balanced scorecard.
Please provide paraphrasing or a quote accompanied by an APA-formatted reference from peer-reviewed literature.
After reading the articles in this unit, and reviewing Norton's article, "Strategy Execution Needs a System," what is one new insight that you have gleaned about balanced scorecards?
Possible areas of insight may include: how balanced scorecards are used, their limitations, their positive potential for an organization, and so forth.