Assignment:
Early results on the Lexus, Toyota’s upscale car, showed it was taking the most business from customers changing from BMW (15%), Mercedes (14%), Toyota (14%), General Motors’ Cadillac (12%), and Ford’s Lincoln (6%). With what in the auto business is considered a high percentage of sales coming from its own customers (14%), how badly is Toyota hurting itself with the Lexus?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.