Discussion Post
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According to the authors, only 29% of B2B customers are engaged with the companies they do business with. That means that 71% of B2B customers are likely not to remain working with their existing B2B partner.
For your initial Discussion Board post, comment on the author's suggestions for how B2B companies can improve the "stickiness" of their existing customers and provide your thoughts on whether you agree or disagree with the author's conclusions and why. Use examples and provide specific concepts to support your position.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.