Reflection Paper Problem
Chapter 7's case study entitled, "No-frills Ryanair faces test with Business Plus" discusses target marketing in detail with a use case.
After reading this case study, conduct a 2 to 3 pages reflection paper addressing the following discussion questions
• What is the rationale behind Ryanair's decision to compete in the business segment?
• How attractive do you assess the business segment to be to Ryanair and why?
• What targeting strategy is Ryanair trying to pursue? What difficulties do you anticipate Ryanair will face in following such a strategy?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.