How are the two competitors differentiated as reflected


Discussion Post: Blueprint

Pick two competing online service companies such as (Priceline and Expedia websites)

Pick up two competitive companies (does not matter)

a) Draw blueprints of both service performances.

b) How are the two competitors differentiated as reflected in your blueprint?

c) What opportunities might you consider to further differentiate the two services if you were one of them.

d) What backstage operations must be in place to make your suggested changes work?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: How are the two competitors differentiated as reflected
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