1. How are the following prices determined and what do they have in common?
a. admission to local commuity college
b. tuition at a community college
c. local sales tax rate
d. printing of programs for a baseball stadium
e. lawn mowers
2. Which of the following is true of a marketing audit?
a. It is directly involved in the process of creating a unified operating plan that ensures a company-wide focus on achieving goals.
b. It does not include sufficient metrics to measure the success of a product.
c. It includes both quantitative and qualitative data from all the stakeholders of a business.
d. It always comprises only of general metrics like marketing return on investment and profitability sharing.