How are the concepts of emerging markets and new global


1. How do the changes in lifestyles in countries around the world affect the pace of globalization?

2. Which kind of company would be most likely to see globalization as primarily having only a downside? Give example of a company.

3. Which kind of company would be most likely to see globalization as having no downside? Give an example of a company.

4. How are the concepts of emerging markets and new global challengers related?

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Marketing Management: How are the concepts of emerging markets and new global
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