How are sponsors and naming rights acquired


Milestone Assignment

Overview: In this assignment, you will explain the impact of marketing strategies within the sports industry and the impact the career has on success. You will also address the financial principles utilized in the sports industry and how they influence your identified career.

Specifically the following critical elements must be addressed:

I. Marketing: In this section, you will examine marketing strategies used within the sports industry and how your chosen career supports them.

A. Describe marketing strategies and activities within the sports industry that an individual in this career would be involved in. For example, is this career involved in social media? Live drafts? Community outreach?

B. Explain how this career supports these marketing strategies in navigating industry trends. For instance, how would the career you chose support strategies surrounding the trend toward mobile technologies?

C. Explain the impact this career has on attracting new spectators, investors, and talent.

II. Finances: In this section, you will discuss the financial principles and business practices used specifically in the sports industry.

A. Describe finance-related business practices and principles that are used within the sports industry. Consider questions like the following: How are ticket prices and salaries set? How are sponsors and naming rights acquired?

B. Explain how these finance-related business practices and principles have impacted profitability within the sports industry.

C. Explain which particular business practices and principles you would be involved in with your chosen career.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: How are sponsors and naming rights acquired
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