Article : Align Strategy, Creative for Effective Advertising
Chose any current article that relates to the subject matter of the week that the paper is due. Ch 18.1920 Creating Competitive Advantage, Global Marketing. and Sustainable Marketing) see the textbook for reference attached.
Your article should be chosen from a reputable source such as The Wall Street Journal, American Marketing Association, Forbes, Business Week. etc.
Your current article papers should address the following questions:
• What are the main points of the article?
• How are specific marketing concepts and approaches in the week's material applied to this articles situation?
(note...your article should be about the material we cover in the week that it is due)
• What are the key "take-aways" for the understanding of marketing as they relate to the student?