Problem
I. With today's consumers being more aware and skeptical of persuasion attempts than in the past, marketers have had to come up with creative ways to sell products and services. Give an example of a time you realized something or someone was attempting to persuade you. For example, think of a time you questioned the motives of a social media influencer or the product placement within a television show or movie. What made you aware that you were being targeted to buy a product and how did source credibility play a role in your response to the persuasion attempt?
II. Emotions can play a large role in influencing opinions without having the viewer actively think about the persuasion attempt. Explain how moods can shape opinions and the overall effectiveness of an advertisement.
III. How are persuasion messages processed differently using the central or peripheral route of the elaboration likelihood model? Give an example of an advertisement that you would most likely process using the central route. What advertisement would you most likely process using the peripheral route? Be specific in your answers touching on factors such as your need for cognition and how important the product advertised is to you.
IV. The YouTube video "The Hunger Games: Catching Fire - Integrated Marketing Campaign Overview" talks about the importance of making sure your opinions are actually your own. What exactly does this mean? What factors affect whether a commercial or a person will persuade you? Based on what you have just learned from this video, what are ways marketers can improve the effectiveness of an advertisement.