Assignment
• Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity. (MINIMUM 350 WORDS)
• Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage. (MINIMUM 350 WORDS)
• How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today? (MINIMUM 350 WORDS)
• What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed? (MINIMUM 350 WORDS)
• Define direct marketing and give some real world examples.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.