How are ethos pathos and logos used in the advertisement


Discussion Post: Analyzing an Advertisement for the Appeals

In this discussion, you will be analyzing an advertisement using the appeals.

Find an advertisement online, either a video or print, to analyze. Pick an ad that you are interested in reviewing and be sure that it is academically appropriate.

Initial Response:

a) Write a short analysis of three paragraphs on how the advertisement uses rhetorical appeals.

b) How are ethos, pathos, and logos used in the advertisement?

c) Make sure to review the readings this week that focus on the three rhetorical appeals. Each paragraph in your discussion board should focus on a different appeal.

d) Finally, post a link to the advertisement at the end of your discussion board so that the class can take a look at it.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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