Assignment: Zipcar Business Model
Read Case 2-2 "Zipcar" and then answer the following questions.
How might you apply Porter's five force model to Zipcar business model? What network effects is part of the strategy of Zipcar and how do they add value?
Your answers should be in your own words, but should also incorporate (and cite) key terms and concepts from the reading and lectures for this week's assignment. Your submission should be approximately be in APA format, two full pages, double spaced, running header, subheadings, in text citations and a reference list.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Zipcar-Case-Study.rar