How apple and amazon used tests for winning strategies


Problem: Regardless of industry, product, service, or another element of business, management must have a clear vision of the strategy to be put in place in order to succeed. Many hours of care, thought, and research is invested by those within an organization that makes such decisions. In addition, businesses evolve which requires fluidity within the organization to allow for well laid out adjustments as quickly as possible. The reasoning behind this is clear.  Without proper strategic planning, a company dramatically decreases the potential success rate they could experience. We learned what strategy is, why it is important.

In 500 or 800 words Discuss, Apple and Amazon initial strategy and the skill set needed to succeed, and how they have adapted strategically over the years. Make sure to include and reference how Apple and Amazon did or could have used the three tests for winning strategies.  The stronger the strategy, the more likely Apple and Amazon will have positive answers/results from each of the three.

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