Assignment: Nike Advertisement
Pick a national product other than Coke (since our book and my example covers this). Research their advertisements over the past 50 years. Put together a portfolio of the various IMC components. Write a 1,500 - 2,000 word paper detailing how and why the campaigns have changed over time. Did they need to reinvent? Reposition? Document what you write in APA format. This is not an opinion paper; It is a factually based historical IMC advertisement development paper. Also The Written portion is explaining the campaign, who is the target, design and etc. How does that differ from the previous years. A campaign timeline a and titles are need. YOU ARE NOT DOING A WRITE UP OF THE HISTORY OF NIKE.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.