How advertising is understood as both an economic system


Problem

Advertising is an important part of the Culture Industry. In class we discussed how advertising should be understood as three systems - textual, economic and symbolic.

In an essay, first explain why advertising is understood as textual - your answer should make reference to course theories and ideas. Secondly, explain how advertising is understood as BOTH an economic system, and as a symbolic system? Why is this important to the study of Communications and Culture?

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