Problem: Commentator Bill Moyers once defined the commercial as "the communion wafer of the marketplace." Given that advertising is based on what has been called "the dream life of the culture," and therefore is not based on rational argumentation, what does eating the communion wafer in this context mean for those who consume it? (If you're Catholic, you believe that it actually is the body of Christ, so what's involved here is a kind of analogy to that belief.) How does advertising help to change people's perception of themselves from citizens to consumers?