Assignment:
First Research Paper:
What makes you a unique consumer of media, and what makes you part of a specific group of media consumers, and how might this matter to advertisers targeting you?
Using an industry standard definition, define yourself in terms of a demographic group to which you belong. Then, having researched the characteristics associated with that demographic group, explain, with specifics and references to materials we have read as well as to other research you have done, how you share some characteristics of the group as well as how you are different.
You may find it helpful to think about how advertisers target you based on the demographic and how, among the ads that you see, how some miss their mark targeting you while others are correct in identifying you as a likely prospect for their product.