Problem
Students are to research the Cultural Dimensions of Doing Business in Arab Countries. Once you research this information, I want you to draft a paper that explains how you would launch a marketing campaign in Saudi Arabi.
Here is the scenario you will address:
You are the Director of Marketing that has been tasked with launching a campaign on promoting Kylie Jenner's New makeup line. How would you approach the campaign from a marketing perspective? What factors should you consider? Where would you market the product and how would you increase awareness to purchasers?
Directions:
Draft a five page paper that gives a historical perspective on the market in Saudi Arabia and how a US company can enter the market with this product. Apply Hofstede's dimensions and how these factors are to be considered.
This is NOT an opinion paper, I only want facts supported by scholarly sources. Be sure to cite your work and do NOT write in first person (I, me, myself). "The paper should be in APA format with a reference page."