Pricing Assignment
Read this required article: "How Companies Can Get Smart About Raising Prices".
In a three to four-page paper (not including the title and reference pages): Retrieved from the ProQuest database.
· Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.
· Explain how a specific pricing strategy will allow you to raise the price on your product successfully.
ARTICLE: Leadership In Corporate Finance (A Special Report) --- How Companies Can Get Smart About Raising Prices: Marketers too often do precisely the wrong things, alienating customers and getting little return; Here's how they can do it right.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.