Problem 1: Suppose the goal of this scale is to measure the satisfaction of Honest Tea drinkers with their online shopping experience. Would this scale have content validity? Explain why or why not.
Problem 2: How could a researcher assess the reliability of the scale results using the split-half method? Explain.
Problem 3: Do you think the results of this would result in a variable measured on a ratio scale? Explain why or why not.
Problem 4: Do you think the measurement of this scale is based on a ranking, rating, sorting, or choice technique? Explain which one would best describe this example.