Discussion: "Getting Inside The Customers Head"
• In marketing, the customer has to come first . . . you can't market to a potential customer unless you understand their wants, needs, desires, state of mind, interest, incomes and so much more. Why do you think it is important for a marketer to understand how a customer makes that final purchasing decision?
• Indicate which of the following factors would most influence your decision, and then explain how a marketer could use this information to better market this new car to you:
1. Price
2. Color
3. Style
4. Status.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.