Assignment:
Executive summary
A marketing plan is a document that details how a business plans to persuade people to buy its products or services. The main aim of this company is to strategies on how they are going to penetrate the market in order to sale their services and products to the consumers thus remain competitive in the market 2. The business Mooseheads Brewery, Canada's oldest independent brewery was founded in Saint John, New Brunswick by Susannah Oland in 1867. To this day the company is still 100% family-owned making Moosehead the largest purely Canadian-owned brewery in the country. Moosehead is a widely respected brand, and has been enthusiastically consumed across Canada and the globe. Although the company has experienced great success with their products throughout Canada expansion to Quebec has traditionally been a major challenge. Throughout Canada, each province has its own individual set of regulations pertaining to beer distribution.
While some provinces have negotiated two-way distribution deals with one another to promote inter-provincial trade Quebec and New Brunswick, however, maintain regulations that constrict inter-provincial trade. These regulations include high importation taxes and tariffs on New Brunswick exports entering Quebec. As Moosehead's main production facility is located in New Brunswick this constriction has been a major barrier for a push for expansion into the Quebec market. Fortunately, Moosehead Breweries has found ways to circumvent this "Iron Curtain" Quebec has created for brewers outside the province.