Consumer behavior Marketing
Write a 700- to 1,050-word paper in which you relate consumer behavior to marketing. In your paper, address the following:
• Define consumer behavior, and how it relates with the subject of marketing.
• Select a purchase you have made recently and describe in detail how each of the 4Ps, product, price, promotion, and place, affected your purchasing decision.
• Cite the assigned reading and at least two outside references in your paper.