The table below contains different consumers' values for three software titles: PowerPoint, Excel and Word. Suppose there are 100 consumers of each type. It costs Microsoft $5 to produce each piece of software. If Microsoft wants to devise a pricing strategy that is incentive compatible between consumer types and will maximize its profit, then how should Microsoft price their products?
Consumer Type PowerPoint Excel Word
Accountants $65 $90 $140
Marketing/Sales $115 $70 $125
Admin Assistants $40 $165 $55