Horizontal analysis and trend analysis


Question: Managers look at the financial statement to see how well a company is doing, but the account balances alone do not tell managers enough. Horizontal and trend analyses are commonly used by managers to help assess the company's financial strengths and weaknesses. Explain what horizontal analysis and trend analysis are, how the numbers are used, and some of the advantages and disadvantages. Please also go through which of the methods you like best.

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Accounting Basics: Horizontal analysis and trend analysis
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