Details: Your firm is hiring a new marketing manager. You and one of the other senior managers have been interviewing candidates.
A candidate just completed the interview process and has the following skills, background and characteristics:
Hispanic Woman
Masters Degree in Marketing
Extensive and positive references
Worked in a similar position with a competitor for the past 20 years
You are very pleased with this candidate and feel she meets and exceeds all the requirements for the position. Your co-worker, the other manager, disagrees and rejects the candidate. When you ask "why," he refuses to provide specific rationale and only states that he does not think this person is a good fit and that the search should continue. You repeatedly press the issue to find out why; however, your fellow manager will not divulge or discuss any of his rationale and simply repeats he does not think this candidate is a good fit.
1-Which type(s) of heuristic(s) may be present in formulating your co-workers opinion? Explain how you came to your conclusions (support your findings).
2-Are there possible legal and ethical implications that can result from making a hiring decision based on your co-workers opinion?
3-After your analysis for parts 1 & 2 (above) what would you say to your co-worker and what would you need to tell him to persuade and convince him that this person is right for the job and should be hired? Your goal here is to "persuade."