Assignment task: You are now ready to proceed with a marketing campaign. Prior to starting the campaign, you decide to submit a report to the CEO which will address the following:
1. The break-even point (number of units) for the new product. The information needed to calculate the break-even point follows:
- Fixed Costs = $200,000
- Selling Price = $50
- Variable Costs Per Unit = $20
- Include 1-2 paragraphs here that will provide a summary analysis of this break-even point.
2. Your analysis and decision as to whether you will hire an outside advertising agency to handle the marketing campaign for this new product, or whether you will handle the advertising internally.
- Discuss the relative costs and benefits of each option, then select the best one.
- Include a summary of how you will coordinate the work and activities of the people (based on your decision above) toward completing the marketing campaign.
3. Conclude the report with your analysis of how all your work and research into this new product will help the company predict future trends and organizational opportunities.